The Woman’s Renaissance

Did Women Participate In The Renaissance? Thesis: Women off higher social and economic status had a broader range of opportunities such as reading, writing, and art, but were still expected to do household chores, while women of a lower class were bound even more strictly to their domestic responsibilities. General Info Household chores came first (Cooking, cleaning, sewing, etc. If a woman did not array, she would enter a convent or live with relatives Women would never live alone or be economically self sufficient Applied to all social classes Upper Class More opportunities were available, but women were still very suppressed Mastered multiple languages, wrote, painted etc. Were still expected to do chores despite having servants Education was available but limited Patronized the arts when possible Middle/ Lower Class Chores/children came firstHad to work alongside their husbands at their Jobs Women were not allowed to be outspoken or express themselves in any way The only educatio n they received was on how to be a good wife and mother Examples Isabella detest (1474-1539) Italian renaissance woman Marguerite De Invader (1492-1549) wrote poetry and ruled Spain with her brother Francis I Catherine De Medici (1519-1589) Major political force, patron of the arts, well educated from a young age Topic Sentences 1.While upper class women had domestic duties, they were able to enjoy in a few limited opportunities like education and the arts. 2. The expectations for women of lower classes were primarily to serve traditional household roles, such as chores, rearing children, and often working with their husbands. 3. While upper class women had special opportunities, and lower class women had certain obligations, they both put household chores before any other luxuries or responsibilities. The Woman's Renaissance By gallop

MSc Development Finance

Furthering my knowledge in finance and economics is one of my goals. As a native of Brunei, a developing country, I would like to contribute to my country’s progress with the use of the knowledge and skills that I acquired during my undergraduate studies. Majoring in accounting and economics has provided me extensive knowledge of various economic principles and theories and their application in the business world. Although the University of Manchester has given me sufficient knowledge in the field that I have chosen, I believe that pursuing to study under this programme would provide me a broad yet focused knowledge in development finance and its practical application in the public sector. I chose to pursue this programme because of its international focus, group work, and emphasis on learning public finance, bank and non-bank financial institutions, international finance organizations, aid agencies and other finance-related areas of study that can help in understanding how the financial theories governing our country and the world economy work. The program is also designed to teach me financial inclusion and microfinance in relation to poverty reduction. My interest in development finance first sparked during my junior years. My wish to contribute to my country’s progress was further intensified by a course about economic policies of developing countries and their role in the international market. Working at the Ministry of Foreign Affairs and Trade Development in Brunei under the Finance Department for summer internship last summer 2007 has also provided me first-hand experience and knowledge in international trade. I am confident that this university has the capacity to provide students with knowledge beyond the conventional financial educational program. The programme of University of Manchester also includes strengthening the analytical decision-making skills of students. It also offers wider academic opportunities and school resources that will deepen my expertise and broaden my perspectives. I am especially interested and looking forward to the overseas field visit which is a crucial part of the programme. Most of the countries visited are developing countries like Brunei which face similar economic situations. The programme also allows students to conduct research in government and non-government organizations and other universities in the U.K. This can not only broaden my knowledge and hone my skills in finance, but also enhance my socializing and communication skills. With hopes and persuasion in my mind, I aim to establish a career that can contribute to the further development of the financial situation in my county. One of the careers that I have in mind is a job in Brunei Investment Agency (BIA). As mentioned earlier, my country is a developing country. Although we are an oil-producing country, I believe that in terms of investment and contribution to the world economy, there is still much room for progress. Through this programme, I know that I would be able to obtain what is necessary to achieve my goal. Thus, I see myself successful in a career on this field and making Brunei a more developed and investment-focused country. Â  

Addiction and Addictions Essay Example for Free

Addiction and Addictions Essay ? There are many factors that are damaging today’s society. Addictions are a fast growing concern, it has branched off and caused many problems whether it be related to drugs, alcohol, gambling, sex, Internet, or eating. Addictions are something society faces everyday. Although there are many reasons behind why addiction are growing, and where they stemmed from, today’s society has focused primarily on how someone with an addictions problem can seek help. Also the many Gaps and Barriers around addictions are enabling people who wish to seek help from receiving it. The increasing amounts of people with drug or alcohol addictions has increased vastly over the years especially among young teens who are still yet to be of age to buy alcohol. With addictions being a commonly known problem in society, there should be more awareness put out to people on how to help those with an addiction or more services that are equally accessible for those who wish to seek help on their addictions. Even though drugs and alcohol is widely known as bad in society, people continue to abuse it. Once on has chosen to abuse drugs or alcohol continuously they lose the ability to say â€Å"no† to another drink or † no† to another puff of weed. Soon the person will continuously think about drinking or using drugs, and cannot wait to abuse either substance again. Generally there are two components that stem from drug addiction: physical and psychological dependencies. Physical dependency occurs when a drug has been used habitually and the body has become immune to its effects. Where as psychological dependency occurs where a drug as been used immensely and the mind has become dependant and the mind begins to become emotionally reliant on the effects. Either to feel pleasure or to relieve pain, then the mind does not feel capable of functioning without the drug. Internet addictions not only include an over excessive amount of chat room participation, but it does not help their social or financial well being. Dysfunctional use of the Internet by children as well as adults can result in diminished participation in the family. Over thirty percent of Canada’s population has reported that they use the Internet to escape from everyday life or problems. Either by finding someone else on chat rooms with the same problems or just playing games or â€Å"surfing† the web. Gambling has many traumatic effects in a person’s life if it is abused the wrong way. It can cause people to loose their family; can put a person into bankruptcy, fraud, domestic abuse, theft or even homelessness. Pathological gamblers tend to be under the age of thirty. Six percent of gamblers in Canada commit suicide. The government profit from gambling in Canada is thirteen billion nationally. In Canada 340,000 people have a modern or severe case of a gambling addiction. Food addictions affect mostly a person’s health. Food addictions lead mostly to eating disorders, such as: obesity, diabetes, bulimia and food allergies. An eating addiction is signaled the same way in our brains as an alcohol addiction. Recent studies on rats have proven that eating triggers a pleasure receptor in our brain. Ten percent of people with anorexia or bulimia are male. Eight percent of children in Canada are obese, and twenty three percent are adults. The majority of agencies have no costs, no referrals, are wheelchair accessible and have age limited restrictions. The new internet addiction has left a gap in services, simply because it went so long before it was † discovered†, agencies are just now figuring out ways to support this  addiction. This makes it hard for someone with an Internet addiction to seek help due to the lack of support out there for the general public to use. The majority of services are available from ages thirteen plus. Which limits â€Å"teens† under the age of thirteen with addiction problems help. With today’s society having an increasing amount of children drinking, this set’s a bit of a barrier. Since there are no programs offered for children of a young age who have already begun drinking to seek help it allows the problem to grow instead of getting to it when it is still fresh and not yet a full-blown addiction. Although many services do not offer help to those who are disabled. Addiction services are generally offered only in English, which poses a problem for those who have immigrated to Canada or simply have grown up speaking a different language. The hours for addiction centers is limited, unless it is a housing service, most programs run on the nine to five clock, enabling those who seek help after hours from getting the service that is required by them. This shelter is for men going through withdrawals from drugs or alcohol. They offer a short-term residence. Also give information and education sessions for men in a safe environment. Also provide one on one counseling for individuals in purpose of defining specific needs and how to treat them. They take in men who are inebriated, who are going through withdrawals or that are at high risk of falling into old patterns. Service for this center in 7 days a week 24 hours a day, there is no fee; admission is immediate accordingly to bed availability. Mental Health and Addictions Services in Grey Bruce This program also known as DART (drug and alcohol registry of treatment) is helpful for people with addictions or mental health problems locate treatment options. It also links local communities with assessment and referral programs for themselves or people that they know. CAMH Center For Addictions and Mental Health The largest organization for addictions and mental health in Canada. Its provides research, broad-based education offerings, clinical services and health promotion activities. They provide information on the best services around, their facilities allow you to locate research resource materials, and contribute to addictions and mental health system planning. They are open Monday to Friday 8:30- 4:30, they are only partially accessible, and only provide services in English. This facilities helps youth with drug or alcohol based addictions. They work with clients one on one with any problems they are having. This is a private organization, and the program is only offered through referral. The program allows you to come and go as pleased, unless you are an involuntary client. The councilors help take you through the steps that got you to where you are and also the choices that you made to get you there. Located on downtown Hamilton. The hours are 8:00am to 6:00 pm. Appointments are to be made no walk inn’s are allowed. Throughout this report, there have been examples of all types of addictions. Showing how increasingly they are on the rise, and that day-to-day a new  addiction is born. Without services being available to the new born addictions they continuously grow and there is no way to receive help for them. The amount of young teens becoming addicted to things such as drugs or alcohol has grown increasingly and services are yet to be prepared for that situation. Many of the gaps and barriers within these programs or services are what prevent people from seeking the help they need and deserve. It has been proven that not only are addictions physical they are majority psychological and require a great deal of acknowledgement from family, friends, support groups, and government funded programs, so that people can acquire the amount of treatment necessary. With language and hours of availability being a barrier many people with problems are not getting the help they deserve, Canada needs to broaden its’ options when it comes to addiction programs, allowing twenty-four hour services for people with serious or mild conditions. If the programs continue to enable people from receiving help the amount of people with addictions will continue to increase. Being aware of the problem is the first step to solving one. Addiction and Addictions. (2016, Jul 25).

Freedom of Women to choose the right of Abortion Term Paper

Freedom of Women to choose the right of Abortion - Term Paper Example The United States law had legalized the practice of legal abortion since the year 1973. â€Å"Abortion was legalized in 1973 when the U.S. Supreme Court ruled in Roe v. Wade that during the first trimester, a woman has the right to decide what happens to her body. This landmark decision rested on the "right to privacy" which was introduced in 1965. In addition, the Court ruled that the state could intervene in the second trimester and could ban abortions in the third trimester. However, a central issue, which the Court declined to address, is whether human life begins at conception, at birth, or at some point in between† (Kathy Gill). From the Bible, there are no such terminology referred to as abortion, but there are many verses related to the concept of giving birth and the growth of the fetus in the womb of the woman. God is the sole creator and we admit it. But still the choice of giving birth or not remain the sole decision of the mother even if it is a rebellion against the superior power. From an Islamic point of view, there is belief that killing a child might bring poverty to the family as well as a lack of trust in God and as a failure to raise up a child and providing him with education and all satisfying his basic needs. Again there is no term abortion mentioned in the Holy Quran. In the past, women who needed to have an abortion always had to think harder and ask herself several questions. Is it legal and moral? Will she be punished religiously or legally for such an act? Will the society condemn her for doing it? Are her causes for performing an abortion right and rationalized? In this era, the women are gaining much more rights and now even their ideas have evolved and the answers they give are very challenging. Under the statement of Roe V. Wade in 1973, any woman has the right to abort a fetus, taking control of

ADVANCING YOUR CAREER Assignment Example | Topics and Well Written Essays - 500 words

ADVANCING YOUR CAREER - Assignment Example are found including intensive care units in hospitals, pediatrics care units, neonatal intensive care units, cardiac care units, telemetry care units, cardiac catheter care units, emergency care units, progressive care units and recovery units. However, the critical care nurses also work in home care, nursing schools and outpatient surgery clinics and centers (Williams & Williams, 2001). My preferred area of practice is working in the management of the advanced critically ill patients in home care healthcare setting. The target group is the critically ill patients who can benefit from home based care and do not require hospital care. These will target the elderly people facing life threatening conditions as well as children. Critical care nurses work in various setting filling many roles that include bedside clinicians, critical care researchers, clinical care specialist, as well as nurse specialists. My preferred role in the critical care setting will be a clinical nurse specialist as well act as a bedside clinician. To become a critical care nurse, the nurse ought to be a registered nurse. This calls for the nurse to achieve an associate or bachelor degree in the nursing profession and as well pass the national Council Licensing Examination. Once the nurse passes the examination, he starts works as a registered nurse in critical care unit for 2 years while continuing their education in critical care nursing. Once attaining the requirements, the nurse needs to take the critical care-nursing certificate awarded by the American association of the critical care nurses. The nurse, however, needs to continue advancing in education to stay updated with the current information, technologies and changing practices (Aldridge, 2012). Critical home based care nurses practice in setting where the patients will require high complex assessment and interventions, high intensive therapies and continues vigilant observations. This requires the use of much machinery and

The Ethics of living Jim Crow and Euripides Essay

The Ethics of living Jim Crow and Euripides - Essay Example They fought with weapons such as cedar poles while hiding behind trees. That war was taken a notch higher when the white boys started using broken bottles in their warfare, which resulted in Wright getting an injury on the head (Wright 289). As Wright becomes elderly, he is forced to look for a job and the only place he can get one is from white people. His whole experience of working for white people is not smooth since he comes across hostile white people. In some jobs, he is forced to leave since he is tortured and in others he adapts by applying tactics from past experiences (Wright 292). The point of this autobiography is the exemplification of the various survival skills Wright employed as a Negron in a Whiteman environment. Wright learnt how to get what he wanted from a hostile environment and people by applying tactics and strategies which he had learnt the hard way (Wright 298). Medea is a play by Euripides, and its context is based in Corinth. Medea got married to Jason after betraying his father, and they ended up getting two children. The initial stages of the play depict that Jason has changed his mind and wants to marry Creon’s daughter named Glause. At the same time, Jason has intentions of exiling his wife and two children from Corinth. Medea is to be thrown put of Corinth reason being that she is a sorcerer. Creon and Jason see Medea as someone who is clever and capable of fighting against oppression. They decide to exile her from the country, reason being, she is a sorcerer which means she is cleverer that men (Luschnig 10). The play is about Medea, a clever woman who is hated by most people around her. The play’s sole theme is on the issue of women oppression. In particular, Medea goes through injustice when Jason and Creon conspire to banish her out of the country. In the play, women are subjected to subjugation by their male counterparts. The play further shows that women are limited in terms of socializing

Life Cycle of Stars Essay Example | Topics and Well Written Essays - 1250 words

Life Cycle of Stars - Essay Example The subsequent experiment proved that Light displays a dual nature. While on the one hand particles are supposed to have some mass which can respond to forces (acceleration) waves can transfer energy from one place to another. The Corpuscular theory of Newton proved in 1670 that light corpuscles have mass and travel at extremely high speeds in straight lines, obeying the laws of reflection and dispersion. While the Huygens principles proved that light was composed of longitudinal waves like sound. Subsequent experiments also proved that light waves do produce diffraction and interference. Taking an aesthetic view of light, we can very say that had there been no light, life would not have been possible on earth. While Sun is the brightest star for us as it is the source of light for us, there are many more such stars, equally or more bright, but their light doesn’t reach us in equal measure because they are situated at a distance of many more light years from us, for example, ' Bullet Star' is said to shine 350 times brighter than the sun . In fact, the amount of information that is available in the depth of universe remains largely unexplored and astronomers are still on the lookout for more. Stars are an integral part of the Universe system. Other components of the universe include planets, black holes, galaxies etc. The universe is everything that we can perceive and much more that is beyond our perception. Astronomers predict that there are zillions of stars in the universe. Some of them are red stars, some yellow stars while some other are known as blue giant stars. Their life time varies from millions of years to trillions of years. Small red stars are the one's burning their energy very slowly and are very cool. Therefore their lifetimes goes upto trillions of years, after which these stars end up as heavy little cinders. Yellow stars, like the sun, take billions of years before becoming white dwarf stars. Blue stars, also known as giant stars, burn their fuel fiercely and after millions of years end up their life with a loud explosion. The amount of energy release during the fuel burning process can be estimated from the fact that, when nuclear scientists undertake controlled fusion process; it results in an atom bomb. Stars are like giant nuclear reactors. In fusion, many nuclei combine together to form a larger one. In the process lot of energy is released, that's why stars appear as bright objects and emit much of their energy as visible light. Birth of Star: Stars are born with the help of huge clouds of gaseous elements and dust particles available in the outer space. This space dust and cloud, consisting of hydrogen and helium, is also known as Nebulae. When these clouds of dust and gas collapse under heavy gravitational pull, the temperature inside the formation starts rising. Gradually the temperature levels reach to several thousand degrees. Thereafter the hydrogen molecules start ionizing. In the process these molecules become single protons, as the electrons escape from them. This leads to the formation of a young star called protostar. Growth of star: The rise in temperature inside the star continues with further contraction of gases. And when the temperature reaches a level of about 10,000,000 degrees Celsius (18,000,000 degrees Fahrenheit), nuclear fusion starts. At this point, the protostar becomes a full fledged star and becomes a part of the main sequence of the universe. Depending upon the process of fusion, ferocity of heat generation and the surface brightness stars can further be classified as;

Partnership Working is Easier in Theory than in Practice Research Proposal

Partnership Working is Easier in Theory than in Practice - Research Proposal Example Organizations and practitioners involved in new programs must understand the goals and objectives and information concerning referral processes and qualification criteria. The extent of this understanding is critical to the success of any working partnership. An effective way of nurturing common understanding is to involve all stakeholders in the development of protocols, policies, and procedures that define the partnership (Clarke, 2014:24). Moreover, practitioners, who are not part of the main partnership, must understand the qualification criteria if the partnership is to succeed. The leaders of the partnerships should develop induction and continuous training, which is a constructive way of ensuring the existence of shared goals in the initiative. A history of sound and support joint working is an important element in the success of partnerships. For instance, in the UK, a past history of collaboration between doctors, mental health professionals, and mental health administrators created a new initiative to capitalize on existing informal communication processes and exploit the goodwill that that past experiences had nurtured (Elder, Evans, and Nizette, 2012:19). In many countries, positive strategic cooperation in the past, that may have occurred between various entities (e.g., welfare and private health agencies), have also been identified as supportive of working partnerships. Effective information sharing systems, including shared records and shared or common IT systems are factors that have been identified as enhancing working partnerships by facilitating faster and timelier evaluations of need. Effective communication has also been identified as supportive of priority management (Francis, 2014:12). Many types of research have demonstrated the importance of having enough finances to support working partnerships.  

Building a Catupult Research Paper Example | Topics and Well Written Essays - 750 words

Building a Catupult - Research Paper Example Range : The range is the distance covered by the ball after launch. The maximum range for parabolic path which the ball covers can be obtained at an angle of 45Â °. The horizontal distance from the point of launch to the point where the ball falls gives the range. 2. Trajectory : It is the path covered the ball, from the catapult after the launch the trajectory of the ball is parabolic. 3. Velocity : The rate of change of displacement is termed as the velocity. For a parabolic path the velocity of ball will be taken as the horizontal and vertical component of velocity at different points. 4. Newton’s three laws are applied in the working of the catapult. The first law states an object continues to remain in its state of rest or motion until and unless an external force is applied. The ball starts motion only after the sling or in our catapult the throwing arm is pressed and released and it stops where the forces due to gravity, air resistance etc. stop the ball. Second law st ates that force is directly proportion to the acceleration of the body and acceleration is inversely proportional to the mass, increasing the mass of projectile or ball will decrease acceleration and force required will increase. Third law states that to every action there is an equal and opposite reaction, the ball accelerates towards earth, the earth also accelerates due to the ball but the acceleration of earth due to ball is so negligible that it does not have any effect. Future engineering: The length of the arm and the overall size can be adjusted proportionately according to the range required to cover. Apart from this depending on the mass of the projectile that has to be thrown the type of material can be selected that withstands the load. May be more of metal than wood next time I rebuild the catapult. This was scope for building advanced catapults according to our range requirements. For more projects in future I would begin with a study of the history of design of the pa rticular project I choose. I’ll then choose the most appropriate kind of design that suits my requirements. After the necessary mathematical calculations according to the conditions and requirements will start with a rough design .The model can be prepared and tested. Changes will be made accordingly as per the results required till we reach close the desired results. Working in team is always efficient than working individually. The best abilities of everyone in the team come together to give good results .Working with a partner enabled to overcome my areas of weakness and we were able to complement each other’s specialisation. Also operating the model that is the catapult in our current project is not possible to handle alone. Once the catapult is fixed to the launching position it is necessary for someone to check the barrier so that the arm doesn’t slip while the other person launches the ball. Then to keep the record of the range ( i.e. the point where the ball falls and the time it takes) someone has to be there to keep a check. Teamwork was also enjoying and less stressful as the partners always encouraged and monitored continuously each other’s mistakes. The project work has been really interesting as the theoretical concepts became clear as we learned to apply them. This also encourages to take up more projects in future and work together to innovate new ideas. Physics involved in the building of catapult : The velocity

MHE 511 MODULE 1 DISCUSSION Essay Example | Topics and Well Written Essays - 250 words

MHE 511 MODULE 1 DISCUSSION - Essay Example It is important for local, state, and federal stakeholders to formulate and implement functional plans that address different types of emergencies and disasters (Haddow, Bullock, & Coppola, 2010). Response plans ought to be different depending on the type of emergency or disaster in question. For example, approaches to natural and manmade disasters differ in regards to the causes, subsequent effects, and the actions taken by relevant agencies in that regard. In this respect, response plans should be tailored towards specific emergencies and/or disasters. From a personal point of view, there exist critical differences between bio-terrorism, natural, and other types of emergencies. It follows, therefore, that response plans targeting each of the aforementioned emergencies should differ from one type of emergency to the next. Doing so would ensure that local, state, and federal disaster management agencies are in a position to concentrate, focus, and identify key points of concern or interest across varying emergencies. For instance, response plans for bio-terrorist emergencies would hardly work in weather-related natural disasters, thus the need for different response plans in such

Bypass the Story of a Road Analysis Essay Example for Free

Bypass the Story of a Road Analysis Essay McGirr takes virtually every detour possible and in doing so seems to suggest that life’s journey is at its most interesting when one strays from the central path. It is in the towns and rest stations that McGirr encounters individuals with interesting stories to tell – stories that give McGirr’s narrative its essential variety and ‘life’. McGirr’s interest is not only in what lies off to the side of the ‘main road’ in a literal sense. He is attracted by the lives of ‘ordinary’ people who are not famous or even particularly successful. Even when relating incidents from his life as a priest he enjoys telling stories that would otherwise never appear in print: attending the wrong wedding reception; seeing a bride answer a mobile phone. He does occasionally refer to famous or powerful people; even here, though, his preference is for the little known incident over the important, nation-shaping decision – such as John Curtin’s midnight pot of tea in a Gundagai cafà ©. In short, McGirr suggests that, although the highway itself is valuable, we must not forget or neglect places and lives that the highway bypasses, for these too constitute the ‘life-blood’ of the nation. And similarly, although the nation’s central story or history is important – that of, say, the Anzacs, the explorers, the two world wars – the stories that lie off to the side of the historical mainstream are equally worth knowing, are equally valuable. As narrator and author of this narrative, McGirr has a lot of control over how he depicts himself. Indeed, ‘the power of the person who gets to tell the story’ (p.19) is considerable, as he notes when discussing Hovell’s power over Hume in that regard. McGirr is depicted as a fairly affable, if occasionally bumbling figure whose decision to leave the Jesuit order after twenty-one years is a life-changing one. The decision prompts him to experience a number of ‘firsts’: he buys property in Gunning; embarks on an intimate relationship with Jenny whom he subsequently marries and has children with; and decides to travel on a bike down the Hume Highway and document his progress. McGirr might come across as something of an ‘everyman’ figure but his life-experiences mark him as someone rather eclectic (unusual). McGirr displays a capacity for droll humour throughout the narrative, and also a willingness to reflect deeply on his experiences and those of others. His reflective tendencies see him discuss his struggle to sincerely uphold the vow of obedience when he was a member of the Jesuit order (p.173), and also his feeling of being alone when he first joined the order (p.229). It might be argued that McGirr is depicted as someone who thinks a little too much: the discussion of his dilemma about buying orange juice with the money allocated to new Jesuits for ‘emergencies’ (p.228) is an example. Fortunately, his capacity for reflection does not make the text too ponderous. McGirr’s accounts of his developing relationship with Jenny and his self-deprecatory asides about his weight (p.31, p.98), snoring (p.227), age (p.32) and tendency to lecture others (p.142) depict him as a jovial, likeable bloke. Bypass, a hybrid work of creative non-fiction is a memoir, travel story, social history, romance and road story. The literary devices used in Bypass enliven and enrich the writing with sparkling wit. For example: ‘Hovell had been a naval captain. On land, however, he was all at sea.’(p 19) ‘They were like fishermen who were prepared to dam their own river rather than let it starve them.’(p 48) ‘A roadhouse is a place where everything that can’t be eaten has been laminated, and not all the food can be eaten.’(p 66) ‘Guerrilla warfare is the opposite of God who, for some unknown reason, makes his or her absence felt even when present.’(p 81) ‘I came to Gunning to hide, but people kept finding me.’(p 97) ‘Sturt went blind trying to see what none had seen before.’(p 170) McGirr’s anger at some social problems is often expressed in blunt metaphors, for example, when discussing gaming machines in Goulburn he writes: ‘They are abattoirs of the human spirit.’(p 90) His love for language is reflected, for example, where the text is an extended reverie on arcane words and their meanings eg panier (p 98), or in his jovial attempt to find a word to describe a group of prime ministers (pp 153-4). Humour is one of the most appealing features Bypass, for example the discussion of caravans with a fellow traveller (pp 110-1). Michael McGirr is masterly in creating punch lines to end his stories. eg ‘I don’t believe in washing your dirty laundry in public.’(p 263) The Hume Highway: The Hume Highway runs for over eight hundred kilometres inland, between Sydney and Melbourne. Early settlers, such as Charles Throsby and Hume and Hovell, made journeys overland that eventuated in the Hume Highway being developed. The road, initially sometimes called the Great South Road in New South Wales and Sydney Road in what became Victoria, has been re-routed, extended and improved over time. In 1928, it became officially known as the Hume Highway. A number of towns originally on the Hume Highway have now been bypassed to reduce both travel times and the amount of traffic (especially trucks) passing through town centres. The meaning of bypass: The term bypass means to go around something; a road bypass normally goes around a town or the centre of a town. There are many such bypasses on the Hume Highway, allowing the traveller to avoid built up areas and suburban streets. However, although Bypass is the story of a journey along the Hume Highway, the title makes it clear that McGirr’s main interest is in how the road goes around places and people, and what the effects of this might be – both positive and negative. For more about McGirr’s engagement with the notion of a bypass, see the section on Themes, Ideas and Values. The main idea in the novel Bypass is the idea of a journey. In literal terms, Bypass: the story of a road tells the story of a physical journey from one point to another: in this case, from Sydney to Melbourne. However, McGirr makes clear that a journey can have qualities that are more metaphorical. The literary references to Don Quixote and Anna Karenina, in particular, suggest very different types of journeys. The quotation from Don Quixote, ‘there’s no road so smooth that it ain’t got a few potholes’, implicitly signals Sancho’s philosophical take on the nature of relationships and life more generally. This attitude towards the vicissitudes of life clearly informs the text as a whole. For instance, McGirr comments about the degree to which his ‘silly adventure’ might impact negatively on his relationship with Jenny (p.137). Likewise, the comments he makes about the truckies whose marriages can suffer from their long hours on the road (p.52), suggest that physical journeys and emotional journeys are closely intertwined. The frequent references to Anna Karenina also signal McGirr’s interest in the romantic and tragic dimensions of life. The flirtatious comments about McGirr’s relationship with Anna Karenina, his predilection for relinquishing (and then recovering) the text from time to time and the inevitable decision to place her in close proximity to a railway (p.260) work symbolically as a comment on life more generally, as well as on the plot of Tolstoy’s novel. After all, Tolstoy’s Anna throws herself in front of a train. McGirr is all too aware of the fragility of life – both on the road and beyond it. In this novel, death and memorial are also an important theme. The ultimate destination in life’s journey is death. McGirr does not shy away from discussing the fragility of life and makes much of the memorials on the Hume Highway. Death is something that cannot be bypassed and, like ‘the road [which] has no respect for persons or status’ (p.158), it comes to us all. As McGirr notes when reflecting on the cemetery in Gunning, ‘even a long life is short’ (p.7). For McGirr the Hume Highway is ‘sacred space’ (p.15); it is ‘lined with countless reminders of death’ (p.178) and memorialises both those who have died on it and those who have died at war. While McGirr is respectful and interested in the memorials dedicated to the war dead, his main priority is to acknowledge that death comes to all and that the lives of all ordinary Australians – including soldiers – are worth acknowledging and commemorating. Indeed, this is clearly conveyed by his juxtaposition of the near-death experience of Kerry Packer (p.40) and the funerals of the Queen Mother (p.255) and the Princess of Wales (p.256) with the experiences of less well-known individuals. Packer’s blunt assertion that there is no life beyond the grave is contrasted with the more positive reflection of a woman who believed that her husband had ‘gone to the great swap-meet in the sky’ (p.41). Similarly, the vast amount of coverage and ceremony afforded the funerals of the Queen Mother and the Princess of Wales is diametrically opposed to the more poignant account of the interment of Anton, a lonely old man whose funeral was attended by three people: the undertaker, Anton’s neighbour and McGirr in his role as priest (p.256). McGirr says of those like Anton, ‘At least God knew this person †¦ even if nobody else did’ (p.256). McGirr’s accounts of death or near-death experiences are most chilling when he considers those who have endured harrowing experiences on the road. His discussion of the murders committed by Ivan Milat (pp.70–4) and by bushrangers (pp.77–83) brings home the fact that ‘the Hume has a dark side’ (p.70). Not wanting to sensationalise – or justify – the actions of these men, McGirr nonetheless provides some background details to depict them in ways that are complex, non-judgemental and at times unnerving. ENTRY SEVEN: PHILOSOPHY IN BYPASS Given McGirr’s work as a priest for much of his life, it is not surprising that this text is largely preoccupied with issues of faith and philosophical ponderings about life more generally. McGirr makes clear his continued belief in God (p.174) but is not heavy-handed in his discussion of faith. The gently humorous and respectful way in which he recounts Jenny’s aphorisms (wise sayings) about life is a case in point. His recollection of Jenny’s remark that he should ‘just accept [the Hume Highway] for what it is †¦ you’ll enjoy it more’ (p.155) is exemplary. His discussion of Jenny’s view that there is a concave (negative and convex (optimistic) way of looking at the world (p.170) – and that he ‘might be right’ (p.170) in thinking that he has a concave approach to the world is similarly light-hearted in tone but relevant to the book’s overall interest in forms of belief. The light-hearted banter continues when McGirr discusses his acquisition of the Chinese philosophical text, Tao Te Ching. Its pithy words of wisdom are for McGirr redolent of the bumper sticker sayings that he has liberally peppered throughout his narrative. At times, McGirr’s discussion of philosophical matters takes on a more earnest tone. His discussion of how, as a priest, he subscribed to the vow of obedience in an effort to ‘make up a sense of purpose which I otherwise lacked’ (p.173) and his related anxiety that he would reach the ‘point at which you can no longer recognise yourself in the things you are starting to say or do’ (p.173) signal his need to be honest with himself as well as with others. His comment that ‘the secret of being human is learning how to enjoy our limitations’ (p.301) suggests that honesty and humility are part and parcel of a reflective existence, McGirr is also interested in the ways in which others concern themselves with spiritual matters. His discussion of the House of Prayer in Goulburn shows how prayer provides respite from the manic nature of everyday life and celebrates those like Catherine who dedicate their lives to helping others in need find peace (pp.85–6). In a very different and secular vein, McGirr recounts the belief Liz Vincent has in ghosts – of people and of the road. Although Vincent does not believe in God, McGirr seems fascinated by her stories and sensitively recounts her belief that ‘the people we love can scarcely bear to leave us and sometimes hang around as ghosts’ (p.59). Perhaps more interesting is Vincent’s claim that the old Hume Highway near Picton has a ‘ghostly presence of its own’ (p.59), appearing before unwary drivers’ eyes and beguiling them into believing that the phantom road they are following is the real thing (p.59). ENTRY EIGHT: THE POLITICS IN BYPASS In some ways Bypass is a book about power – about who has it and who does not. As McGirr writes, ‘Roads are political. Building them is a sign that somebody is the boss’ (p.14). McGirr’s discussion of the impact on Merri Creek of the F2 freeway into Melbourne (p.284), the ensuing court case and the verdict that ultimately endorsed the freeway project, exemplifies the political nature of road-making. The very essence of a bypass, for instance, is a political act and McGirr makes this clear when discussing the difficulties surrounding the decision to create an internal or an external bypass for Albury in the late 1990s (pp.203–6). Concerns about the economic effect of a route directing traffic away from town are weighed up with concerns about the impact of noise and pollution that a new road near or through a town invariably brings. Tussles between federal and state governments, as was the case with the Albury bypass, certainly highlight the political nature of road-making, as do arguments between different interest groups. The issue of the Albury bypass, along with the 1979 truck blockade staged between Camden and Picton on a notorious stretch of road known as razorback (pp.47–51), illustrate power struggles of very different sorts. McGirr also points out that the amount of money spent on roads as opposed to public transport is a political act. He writes that ‘in the last ten years, for every dollar spent on laying rail in Australia, eight dollars have been spent on highways’ (p.92). This pattern of spending is, he continues, ‘a symptom of something deeper because government spending decisions simply mirror the interests of voters’ (p.92). Bypass: the story of a road is particularly concerned with the way the highway has been the backdrop for various well-known and not so well-known aspects of Australia’s history. From Hume and Hovell’s early markings of the Hume Highway, to the increased tea ration bargained for by Jack Castrisson when John Curtin visited the Niagara Cafà © in Gundagai, to Ned Kelly’s exploits, to the antics of the humble, ordinary Australians who travel on the Hume year by year, McGirr celebrates the way aspects of Australia’s history are part and parcel of the Hume Highway’s rich narrative. McGirr’s interest in Australian history is, however, not indicative of a desire to celebrate or endorse conventional representations of Australia’s past. In a number of instances, McGirr wants to query the legitimacy of idealistic views of the nation’s evolution. McGirr challenges the idea that Australia is an egalitarian nation, for example, and claims tha t this view is a ‘myth’ (p.200). He also reminds readers of the fraught relationship between colonisers and Indigenous Australians when he discusses the life and death of an Aboriginal man named Bill Punch who survived a massacre as a baby and went on to fight for the Allies on the Western Front in World War I (pp.246–7). McGirr’s willingness to temper some representations of Australia’s past is underpinned by an appreciation of the power of language. He notes that those who are in a position to write about the past can have more agencies in their lives and also more control of history than those who don’t (p.19). This awareness allows him to ponder on the way bushrangers and explorers have been depicted over time, and how being literate can impact on the type of individual one becomes (pp.77–8). McGirr is attentive to the idea that some histories are not told and that those that are relayed are not always definitive. Bypass: the story of a road offers a quirky exploration of the Hume Highway and the personalities of the people whose lives have been touched by the road in one way or another. At the age of 40, former Jesuit priest, Michael McGirr armed with not much more than a copy of Anna Karenina, some spare clothes and a less than state-of-the-art Chinese built bicycle set out to ride the 880 kilometres (547 miles) of the Hume Highway which links Sydney and Melbourne. While the ride forms the backdrop to McGirrs book Bypass: The Story of a Road, like all good travelogues the ride itself is really just a frame to hang the real story around, which as the title suggests, is the story of the Hume Highway. From its humble beginnings as a rough track across the Great Dividing Range, to its current state as a modern dual carriageway, the Highway continues to serve as the major thoroughfare linking Australias two largest cities. Bypass took me on a wonderful journey covering the history of the Hume, and the politics that helped shape it. Along the way you meet some great and not so great Australian characters that have helped imprint the name of the highway into the Australian psyche. People like the 61 year old Cliff Young (great), who in 1983 won the inaugural Sydney to Melbourne foot race against competitors half his age. And men like Ivan Milat (not so great) who was convicted of the murder of seven young backpackers and hitch-hikers, all of whom he buried in the Belanglo State Forest. Then there are the explorers Hamilton Hume (after whom the Highway was eventually named) and William Hovell, who in 1824 along with at least six others, set of from Appin (near the present day Sydney suburb of Campbelltown) for the first successful quest to reach Melbourne. Through the novel, I also met truckies; the bushrangers Ben Hall and Ned Kelly; and the poets Banjo Paterson and Henry Lawson. I attended a Catholic Mass in Tarcutta officially the halfway point between Sydney and Melbourne where apart from the priest and two parishioners, the only other people in attendance are the author of Bypass and his companion Jenny, who has by this time joined him on his ride to Mel bourne. Reading this book, it seemed like I visited almost every country town along the route of the Hume Highway, and learn something about each of them. Towns like Goulburn, famous for the Big Merino and Goulburn Jail (where Ivan Milat is currently serving seven life sentences). I visited Holbrook and learn why the outer shell of the Oberon Class submarine HMAS Otway now sits in a public park in the middle of town. In Chiltern we pass by the childhood home of the Australian writer Henry Handel Richardson, and learn that Henrys real name was Ethel Florence. I learned too, that like other female writers have done throughout history, Ethel wrote under a male nom de plume because at the time it was felt that women didnt have what it took to be great writers. And I also visited the town of Yass, and drop by the Liberty Cafà © for a meal before continuing on the journey, and turning page after page. Across its many short chapters, Bypass also introduced me to some of the thousands of bumper stickers that adorn the rear ends of many Australian vehicles. In fact, McGirr uses stickers as chapter headings to introduce the readers to every aspect of his journey. Thus, the bumper sticker THE OLDER I GET THE BETTER I WAS, allows him to explain some of his own personal story and the reasons for his decision to ride the Hume Highway. In the chapter THE GODDESS IS DANCING, McGirr introduces us to his riding partner Jenny, and in DEATH IS THE MANUFACTURERS RECALL NOTICE, we pause to learn about some of the many roadside memorials that mark the sites of fatal road accidents that line the Highway. To conclude, the book is immensely readable, always entertaining and informative, often surprising, and constantly filled with odd facts and humorous anecdotes. These keep the story moving along smoothly and effortlessly which cannot always be said of Michael McGirrs monumental bike ride.

Analysis of front cover of best Essay Example for Free

Analysis of front cover of best Essay Best is published by ACP-NatMag and falls into the category of womans lifestyle magazine. Best has to compete with some other major magazines such as Reveal and Bella. Bests front cover has to make an impression on its audience by making itself bright, bold and bubbly. This is achieved using different methods to entice the reader, with extremely eye-catching colours such as pink, yellow, blue and white which clash, using Fern Britton in the traditional picture used on every magazine, and through human interest stories as well as shocking stories which further invite the reader to buy the magazine The main story line Drop 7lb Faster suggests that the magazine is trying to tempt the audience into learning the secrets of a celebrity diet, but actually only tells the reader a fraction of what to do on the inside. Eventually, as the audience is not fully aware that there will not be the best tips and information inside, the reader still has become interested and wants to find out more. After the reader has looked into the main eye-catching story, the reader is left almost feeling cheated after the promise of a weight loss programme. The audiences eye is drawn to this as it is positioned to the left at the top of the page, right below the masthead.. The words in the phrase are used in the typical sans serif font, but with striking colours. It is located just underneath the Best logo in a contrasting colour which immediately draws attention to itself. The bright and bold text is the biggest size used on the cover besides the masthead, as the logo is most important. It clearly stands out from any other object on the cover. The word Faster is actually italicised, this leads to the word looking as if it is actually moving, going faster, almost blurring away from the other words. The television presenter, Fern Britton, is placed on the right side of the magazine, as the biggest photograph on the cover. The image of the presenter is conventional for this type of magazine, she is around the same age as the targeted audience, making her a potential friend, where she is acting as a symbol, almost as a mothering figure, someone you can relate to. She is a striking image compared to the bland white background which she is placed on. She looks straight out at the audience in a confident manner, smiling at the audience in a friendly way, reinforcing that the magazine is trying to make itself appear to be a friend to the reader. She is wearing a formal black dress which provides an interesting contrast between her and the background. Despite the celebrity status she appears to have in the photograph, she is pictured lower down to her right in a normal everyday situation with her child. The photograph almost makes the reader feel like that is her and can relate to her like family. The title next to the picture, FERN HRT has made me a NICER MUM is in a direct form of address which makes the audience feel like they are being spoken to directly. It is in a big, bright, contrasting colour compared to the background photograph. Also, the way the magazine refers to Fern, is almost as if the audience are close to her. As well as fulfilling some of the audiences needs, i. e. makeshift friendship, it suggests that because the magazine refers to the presenter in a close way, the audience is getting advice from a celebrity. One of the cover lines is cleverly written to entice the audience even more than any other story. Because it offers simple ways for 9 EASY DINNERS, most women would be interested in learning the secrets of quick appetising meals, as 5 dishes are displayed in images. However it is possible that the readers could somehow feel disillusioned because as they read on to they find that the meals actually take around 45 minutes to an hour. One other cover line SISTERS OF COURAGE stands out from the others, as it is not in big, bold multicoloured, yet in smaller red sans serif font, with bullet point styled border on a white background. This can make the impression that its a shocking story. The picture to the right of the cover line is of two normal looking sisters, together, with an exclusive tag underneath. This can make the reader feel smug as they are reading a story that other magazines may not posses. The phrase underneath the cover line is somewhat exaggerated slightly as it quotes We broke our silence to JAIL our EVIL DAD. The three words, JAIL, EVIL and DAD are in a dark red, bold font. As red is seen to be an evil colour, it emphasises the words more to make them more dramatic and shocking. My 3 Miracles, mended my broken heart underneath is a cover line with a photo of triplets. The three are placed on a bright pink background, easily noticeable. The triplets make a bold contrast as the colours are completely different to the background, making the image stand out. Yet as it does this, the photograph is a heart warming, enticing the reader to read on. Again, the way that the phrase is being displayed, it further reinforces that the magazine is your friend talking directly out to you in a informal manner, almost like the other person telling the story is there, next to reader. In conclusion, the BEST editor has used a proven publication model to entice the fickle public to purchase and read its magazine in preference to a competitor.

Dells internal and external influences

Dells internal and external influences Task 1 Introduction In this assignment, I will be using Dell Corporation to complete task 1 and 2. Task 1 is about determining and analyzing Dells internal and external influences. The external factors are the elements come from outside the organization that beyond the control of organization and internal factors are the influences within the organization. In task 2, political change, effectiveness and improvements of the Dell will be discussed. Background Information of Dell Michael Dell, the founder of Dell in 1984. Michael Dell started selling personal computers out of his dorm room at the University of Texas in Austin. Dell has a simple concept that is by selling computer systems directly to their target customers by cutting out retailers and suppliers. Dell listens and understands customers needs and delivers the most effective computing solutions to meet those needs. Dell is the number 1 PC provider in the United States and number 2 worldwide. Dell was also listed in Forbes magazine as the 25th largest company on the Fortune 500 list. Dell headquarter is located at Texas, United States. In 2009, Dell has employed more than 76,500 people worldwide. Dell sells its products directly to customers such as government agencies, public institutes, healthcare and educational institutions, small to large businesses through sales representatives, telephone-based sales, and online through the company web site. Internal Factors Internal factors or influences include statement of mission, vision and goals, product and services, leadership and SWOT analysis. Statement of Mission, Vision and Goals Dells success is based on a simple premise that is to listen to customers, delivers technology and services they value. Dells mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve, by means of meeting customer expectations of highest quality, leading technology, company accountability and support as well as flexible customization capability, and financial stability. The company vision was to produce computers that could easily be fitted with individual components to build a computer system to accommodate individual requirements. Dells primary goal is to customize, design and built products to satisfy they customers requirements so that customers can get exactly what they desire. Dell has achieved their main goal by doing business directly with customers one at a time. They believed that they could better than anyone in the world. This is their primary goal because they want to be the best at what they do and make a profit. Dell feels that their great customer service will keeps customer loyal. Dells another goal is to become the greenest technology company in the world. Dell has launched a long-term, global effort to become the greenest technology company in the planet. It has set an ambitious Zero Carbon Initiative whereby it aims to maximize the energy efficiency of Dell products, and over time offset their carbon impact. Furthermore, Dell is going to extend its Plant a Tree for Me programme into Europe and Dell will also continue offering its consumers worldwide free recycling for used Dell equipment and other branded equipment when new Dell hardware is purchased. Products and Services Dell is globally recognized for award winning products and outstanding services. Dells dedication to customer satisfaction means that consumer can count on them for a responsive, reliable, quality service. Dell pay attention and listen to their customers needs and wants. Thereby, Dell delivers innovative technology and services they trust and value. Dell offers a wide range of product such as desktop computers, notebook computers, network servers, workstations, handheld computers, monitors, printers, high-end storage products, and a variety of computer peripherals and software. Dells systems are built to order and so that customers have the freedom to choose what requirements they require. Other than that, the company is now offering wide range of electronics and PC accessories networking accessories, digital cameras and camcorders, gaming consoles and software, LCD televisions, projectors and surround sound speakers. Moreover, Dell has designed smart, simple services to fit the curr ent customers lifestyle and it has brought customers a lot of convenience. Dell also provides 24/7 customers service and support tool that secure customers personal data and keep their system running in good condition. Dell technology experts can remotely access a customers computer to solve issues instantly. Leadership SWOT analysis Strengths One of the best renowned computer brands Dell is the largest PC maker in the world and also well-known for online selling of computers. Dell offers a wide range of PC, Laptops, Monitors and LCDs, hardware and software. The companys web site received at least 25 million visits at more than 50 country-specific sites. Direct to customer business model Dell sells directly to their customers by cutting out the retailers and suppliers. Dells efficient procurement, manufacturing and distribution process allowing it to offer customers powerful systems at competitive prices. Dell provides top-notch customer service before and after the sale and also 24 hours customer service and support. Customization Every Dell system is built to order. Dell built computer based on customer provided specifications. So customers get exactly what they desire. Weaknesses No Proprietary Technology Dell does not have proprietary technology, the current technology used by Dell are shared by the other major competitors. Product Failure There is the occasional product recall that can cause Dell some embarrassment. In 2004, 4.4 million laptop adapters are recalled back because of a fear that they might overheat. Opportunities Diversification Dell is introducing many new products to its range through diversification. This initially has meant good such as printers, desktop and laptops, but now also includes LCD televisions and other non-computing goods. Strong market potential Dell has the opportunity for expansion in all parts of the world, especially in markets outside of the U.S.; in all customer segments; and in all product categories. The number of PC users is expected to hit or exceed 1 billion by 2010. Threats Competitor Dell attracts customers through cost saving. Since competitors are offering computers at low costs, this could threaten Dells price-conscious growing customer base. With almost similar prices, price difference is no longer an issue for customers. Technology Advancement Rapid change in technology obsoletes the product in small span of time. Dell has to keep up with technological advancements to be able to compete. Currency fluctuation Changes in world currencies can affect production costs. As the costs of supplies increase, the price of the computers will also increase. External Factors The external environments consist of Porters 5 and PESTLE analysis. PEST is very effective for the understanding of business situation and global issues and Porters 5 analyses the companys external environment in an existing market or a new one. PEST analysis of Dell Corporation Political Political factors include government regulations and legal issues determining the conditions under which companies have to operate. Dell Corporation encounters problems in certain countries where political stability is not guaranteed, no matter whether companies operate production facilities or if they do business with that country through exports or imports. Many countries still have restrictive policies such as the trade quotas and certain government regulations that implies on MNC (Multinational corporations) which are maintained to protect domestic manufacturers and production. These policies are more likely to obstruct foreign companies from investing or entering into these markets. The only possibility to do business in those countries is to establish partnerships with local companies such as joint ventures or strategic alliances, where they are additionally forced to accept minority shares and to provide resources concerning money, local culture and technological knowledge. Ho wever, the computer industry sees great potential in those countries with looser and less restricted government regulations for countries like China which has opened for many industries since its accession to the WTO in 2001. This causes the globalisation trade barriers to be less restricted and the opportunities for new market to emerge thus allowing free trade to expand. Economic Economic conditions influences both demand/supply, capital and cost and is greatly influences by political and government policies. The computer industry expects a growth of approximately ten percent over the next years. This growth is influenced by the economic situation in a specific country, having an impact on the purchasing power of potential customers. Hence, changing inflation rates and currency fluctuation also determine the profitability of a company. I the cost of capital is low it will be an interesting market for firms to invest and expand in the market thoroughly. Certain countries in Asia represent a great opportunity for firms to invest and expand in. For example, in Malaysia GDP for 2007 was estimated at 357.9 billion with a growth rate of 6.3%, while in 2008 it comes with a growth rate of 5.0%. Apparently in 2009 the growth rate has increased from 2008 of 5.0% to 2009 of 5.2%. Social The social cultural factor represents the demand and taste. Promotional and pricing strategies will have to change according to the market saturation to adapt to the consumer demand. The national demand for computers is dependent on the educational level prevailing in a specific country. The higher the educational standard, the higher is the demand. Furthermore, computers get more and more involved in daily life. Today, children are more exposed to computers compared to the 1990s. Firms should be aware of demographics changes as the structure of the population by ages, affluence, regions, the employment rates can strongly influences the demand and supply for a particular products and services. Therefore, threats to existing products might be increasing and this indirectly causes the opportunities for differentiation and market segmentation to increase. Technological The technology today has indeed become an asset rather than a liability to human beings today. Firms must evolve accordingly in order to stay competitive among existing rivals in the market. Plus technology external can also be captures and used, and this again can be influenced by government support and encouragement. New technology can be useful in both manufacturing and services for a better and more efficient and effective output. For example, in Malaysia Dell corporation is famous for producing affordable and good quality laptops such as the Dell Inspiron and Dell Studio laptops to suit all range of income earners and taste. Porters five Forces Five forces analysis help the marketer to compare and contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products. For example, Dell would analyze the market for Business Computers (one of Dells SBU units) Threat of New Entrants (moderate) Barriers to entry, however can restrict the firms from entering the market, more number of entry barriers will make it difficult for the new entrants to exploit the opportunity of new market. Existing firms which produces at economies of scale makes it difficult for new firms to enter the market. Certain distribution channels are control by either the government or existing firms and makes it difficult for new entrants. Furthermore, not all programs can work all computers therefore switching costs is quite high. This causes customers to stay with the same product because it can be expensive to buy new software for a new system. Bargaining Power of Buyers (high) The bargaining power of buyer increases when there is a huge amount of players in the market. Rival firms offer discounts, warranty and services to switch the consumer from one brand to another in the same industry. Consumers are highly price-sensitive and might switch to other PC company if Dell increases their price. Thus, Dell can lower this threat by differentiating their products. Customers select mainly based on price although Dell differentiate their products because customers might not see much differences between products. Firms should maintain good relationships with customers by practicing CRM processes in the company. For example, P G has an online portal to ask the customer about their views, opinions and new ideas about the products of their desire. Rivalry among existing firms A war between the firms competing in the same industry for gaining customer share in order to increase their revenues and profits. Dell is offering affordability computers Threat of Substitutes Other gadgets such as mobile phones can be a threat to computers due to enhancement of phone features that have similarities with PDAs. A firm faces intense competition from substitute product producing firms, when the customer cost of switching is lower, substitute products are better in quality and functionality. The competitive strength can be determined by market share, sales pattern, producers adding capacity for more production, and rise in profits. Bargaining power of supplier Bargaining power of suppliers affect the intensity of competition especially if there are huge numbers of suppliers in the market plus less availability of raw material and the cost of switching between suppliers or raw material is high in the market. The influences of certain huge suppliers such as Microsoft enforce computer manufacturers to load Windows in their computers and place their logo on laptops, desktops and server machines. References Gwendolyn Cuizon, 2009. SWOT Analysis of Dell Computers. Retrieve March 21, 2010 from http://strategic-business-planning.suite101.com/article.cfm/swot_analysis_of_dell_computers Marivic Butod, 2009. SWOT ANALYSIS DELL COMPUTERS INC. Retrieve March 24, 2010 from http://ivythesis.typepad.com/term_paper_topics/2009/11/swot-analysis.html Andy Merrett, 2007. Dells goal. Retrieve March 23, 2010 from http://www.techdigest.tv/2007/06/dells_goal_to_b.html Marketing Teacher, 2000. SWOT Analysis Dell. Retrieve March 25, 2010 from http://marketingteacher.com/SWOT/dell_swot.htm Oppapers, 2010. Dell Pestle Analysis. Retrieve March 25, 2010 from http://www.oppapers.com/essays/Dell-Pestle-Analysis/151211 Marivic Butod, 2008. Dell Computer. Retrieve March 24, 2010 from http://ivythesis.typepad.com/term_paper_topics/2008/01/dell-computers.html Techdirt, ND. Dell spend $150 Million On Customer Service Improvements. Retrieve March 27, 2010 from http://www.techdirt.com/articles/20070815/022843.shtml MSN, 2010.Dell Inc: Financial Statement. Retrieve March 28, 2010 fromhttp://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?symbol=dell ND. Dell Inc: Condensed Consolidated Statement of Operations. Retrieve March 28, 2010 from http://www.dell.com/downloads/global/corporate/inv_history/income_statement1.pdf Neal Dikeman, 2007. Global Warming Solutions Dell Style. Retrieve March 26, 2010 from http://www.cleantechblog.com/2007/03/global-warming-solutions-dell-style.html Ben Rooney, 2008. Dells earnings slip despite rising sales. Retrieve March 28, 2010 from http://money.cnn.com/2008/08/28/news/companies/earns_dell/index.htm Azcentral, 2008. Dell to save $3B, close plant, fire workers. Retrieve March 29, 2010 from http://www.azcentral.com/business/consumer/articles/0331biz-dellsavings31-ON.html Antony Savvas, 2008. Dell says job cutting is over but developing global recession causes uncertainty. Retrieve March 29, 2010 from http://www.computerweekly.com/Articles/2008/10/27/232919/dell-says-job-cutting-is-over-but-developing-global-recession-causes.htm Natalie Schmid, ND. The Dell Company A Strategic Analysis. Retrieve March 30, 2010 from http://www.grin.com/e-book/57007/the-dell-company-a-strategic-analysis Dell Sustainability Report, 2004. Retrieve March 31, 2010 from http://www.greencanary.net/downloads/dell-cr-report-2004.pdf 2008 Financial crisis and Global Recession. Retrieve March 24, 2010 from http://2008financialcrisis.umwblogs.org/ Blogjer, 2008. Dell open it first store in Malaysia @ Mid Valley Mega Mall. Retrieve March 25, 2010 from http://www.blogjer.com/category/corp/dell/ Dell Global Giving, ND. Dell Youth Connect. Retrieve March 23, 2010 from http://www1.ap.dell.com/content/topics/global.aspx/about_dell/values/community_outreach/global_giving?~ck=lnc=inl=enlnki=0s=corp Cleantech Blog, 2007. Global Warming Solution- Dell Style. Retrieve March 27, 2010 from http://www.cleantechblog.com/2007/03/global-warming-solutions-dell-style.html Austin, 2000. New Journey for Journyx. Retrieve March 25, 2010 from http://austin.bizjournals.com/austin/stories/2000/09/25/tidbits.html Dell, 2010. Ethics and Compliance. Retrieve March 28, 2010 from http://www.dell.com/content/topics/global.aspx/about_dell/values/sustainability/corporate/ethics_compliance?c=usl=ens=corp

Water Crisis in Peru :: essays research papers

In December of 1915 a huge step for the rights of Peasants in Peru was taken. Juan Pevez was born in Ica, Peru and in 1915 he lead an uprising against the Picasso family who ran the that Pevez worked on. In Water!, an excerpt from Pevez’s autobiography, a dispute over rights to water is described and how the peasants overcame . Southern Peru does not see much rain during the year, so when it does come it is an extremely valued commodity. In December 1915 a very unusual thing happened. The water came much earlier that year and to the peasant's surprise it went unnoticed by the estate owners. In that time the estate owners unlawfully kept the water from the peasants until their own fields were irrigated. The water came that year in the middle of the night so the estate owners were clueless. Unaware that they had the same rights to the water as the estate owners, the farmers were reluctant to open up the Sluice gates that allowed the water to enter their own small canals to irrig ate their land. Juan Pevez, who was enrolled in the School of Agronomy informed the farmers that legally they had a right to the water. Trusting Pevez, they all opened their gates to irrigate their fields unbeknownst to the landowners. Soon, morning came and the â€Å"stolen† water was noticed and a brawl broke out between the serfs and the estate owners. After being broken up the peasants formed a delegation to make a plea to the Technical Commission to state their concern about the unfair distribution of water. The director of the commission, Ezequiel Gago, heard both sides argument. In December 1915 history was made when Gago ruled in favor of the Peasants. That was the first time in the history of the valley that a group of peasants won a case against a powerful landowner like Picasso.   Ã‚  Ã‚  Ã‚  Ã‚  The account of this event is very important for many reasons. First, as I stated before, this was an historical event for the peasant community in Peru as well as the rest of South America. The event that Juan Pevez lead was a landmark event in the history of not only peasants but everyone in South America. It was the beginning of a movement of sorts toward a freer nation. That event had a lasting effect. The delegation that was formed to protest the Water withholding grew and grew and now is still in effect today under the name of the Peruvian Peasant Federation.

Free Essays on Mansfields The Dolls House :: Dolls House essays

The Doll's House      A contributing factor to the story "The Doll's House" by Katherine Mansfield is the characterization of Kezia as she travels in her innocence through the symbolic world of experience.   Kezia is essential to the plot because she represents a taboo, offering opposition to common ways of thinking. Through the portrayal of Kezia, as she interacts as the symbolic eccentric, Mansfield emphasizes the powers and blind justification of conformity within a society. The story commences with the arrival of the doll's house sent to the Burnell children.   The Burnells take a great liking to this new acquisition.   As the two older children admire the red carpet, red plush chairs, and gold frames of this highly ornamented house, Kezia, the youngest of the girls, takes an interest in the rather simple lamp. In fact, "what she liked more than anything, what she liked frightfully, was the lamp." This infatuation symbolizes her impeccability in comparison to the others as she is drawn to the unadorned lamp. Kezia proceeds to find fault with the state and proportions of the doll's house and perfection with the lamp in its simplicity.   As others take interests in the gaudy nature of the house, Kezia rebels:   "But the lamp was perfect.   It seemed to smile at Kezia, to say `I live here.' The lamp was so real." Conflict intensifies as Kezia remains the odd ball.   The appreciation of the lamp is a metaphor for the actions to come. Kezia likes the lamp because she does not know any better.   Thus, she decides to befriend the Kelveys because she doesn't see anything wrong in doing so.   The Kelveys are a family that are shunned because of their economic status.   Throughout the town, "Many of the children, including the Burnnels, were not allowed even to speak to them."   Without a second thought, school children and their families followed in the consuming tradition of looking down upon these unprivileged people.   Kezia offers offset to this common path of thinking and questions such a blind following.   She asks her mother, "Can't I ask the Kelveys just once?" To which, the response is, "Run away, Kezia; you know quite well why not." Mansfield successfully expresses the enveloping and controlling nature of conformity through the juxtaposition of Kezia's innocence to the prejudiced views of   those who live in the world of experience.   While others remain to push Kezia's nonconformist

Summary of 1984 by George Orwell :: 1984 by George Orwell

What do you think a normal human being needs to have a good, hearty life? I believe that you need the freedom of thought, the rights of love, the right to express yourself on paper, and freedom of speech. In Orwell’s world of totalitarianism you don’t have any of these freedoms. You are to obey the party and do nothing but obey the party. The only way of temporarily escaping totalitarianism is through conspiracy and lies. The characters in 1984 give us readers an idea of how INGSOC ruins lives and makes the very idea of conspiracy hopeless. Winston Smith is your â€Å"average Joe† in Oceania. He struggles with how to determine what is true or not. Winston is a fatalist because, â€Å"no matter what he does, he believes that the party will eventually kill him. At the beginning of the book, Winston buys a diary from a junk shop, which is against the party’s will because he buys the diary he is committing a crime against the party. Simply by purchasing the diary made no difference if he wrote in it or not he would still be killed. On pg. 19 of the book Orwell wrote, â€Å"Whether he wrote DOWN WITH BIG BROTHER, or whether he refrained from writing it, made no difference. Whether he went on with the diary or whether he did not go on with it, made no difference. The thought police would get him the same.† This shows Winston’s sense of fatalism. While in the shop where Winston bought the diary, he spies a piece of coral enclosed in glass. He immediately takes an interest in it and decides to buy it. This piece of coral symbolizes his ability to connect to the past. Winston’s first inclination once he sees Julia following him is to kill her, and smash her head on the cobblestone. Winston thinks to himself, â€Å"I could keep on her track till they were in some quiet place, and then smash her skull with a cobblestone. The piece of glass in my pocket should do the job.† By smashing the piece of glass into Julia’s head Winston would be destroying two things. One is Julia and his hopes of having a decent life but his obsessive desire to know the truth and the second is the piece of coral which is Winston’s way of linking the past to the present. Winston is afraid that Julia could be part of the thought police.

Analysis of the Book of the Dun Cow

In Walter Wangerin Jr. ‘s beast fable, The Book of the Dun Cow, two roosters have the unusual distinction of being Lords of their own manor. Webster defines a Lord as a â€Å"person having great powers and authority, a ruler or master,† where as a manor is defined as â€Å"the district over which a lord holds authority and domain† (Webster). Chauntecleer is introduced to the reader as the leader or Lord of the Coop and the ruler over the animals in the surrounding land. On the other hand, Cockatrice takes over as leader of his Coop and land after he kills his father, Senex. Chauntecleer and Cockatrice are two very different roosters who lead and rule their domain in stark contrast yet they are both labeled as Lords of the manor. Early on in the novel, Chauntecleer is portrayed as a short tempered, vain, and arrogant ruler who is not at all likeable. While he is proud and undoubtedly stubborn, he is also characterized as fair, compassionate, and just. With his noble bearing, Chauntecleer keeps a sense of order in his land and the animals' lives by crowing the canonical hours and occasional crows in his strong magnificent voice. His crows are compared to the clock of the community. Seven times a day, dutifully, with a deep sense of their importance, and by the immemorial command of the Divine, Chauntecleer crowed his canonical crows† (page 12). Crowing is his job and when he leads by his crows, the hens in his coop and the animals in his land are happy and unafraid, he is even able to make wrong things right. While Chauntecleer may be flawed as a le ader, his harem of hens and other creatures like John, Wesley Weasel, and Mundo Cani Dog see him as their protector and ruler. He protects the lives of those around him and sees that justice is carried out. As Lord he supports and protects his land and unites all his creatures whether fowl, rodent, or insect; animals large or small, wild or domestic to come join together to fight evil. East and upriver from Chauntecleer's land is another land ruled by another Lord, Cockatrice. A half rooster half serpent conceived as a result of an unnatural union of his rooster father, Senex, and the evil serpent Wyrm. Cockatrice rules his manor with threats and fear. Unlike his father, Senex, who always remembered the canonical crows to help unite his animals, Cockatrice never crows the canon. â€Å"So under him the day lost its meaning and its direction, and the animals lost any sense of time or purpose†¦ They were tired all the day long, and at night they did not sleep† (page 82). Under his evil rule, the creatures suffer from disunity, distrust, and dishonor. Cockatrice shows no concern for the animals of his land and resorts to having the Toad speak for him. He humiliates the animals a nd is an enemy to the creatures rather than a Lord. He rapes the hens and forces them to bear his children and suffer a cruel indignity. He swallows up thousands of children that hatch as Basilisk creatures and then vomits them back into the river. Rather than protect the creatures of his land, he orders his Basilisk children to kill everyone living until only he sits silently in his tree. Cockatrice leaves his land and flies west for he has no creatures to lord. By comparison, both Chauntecleer and Cockatrice are dominant roosters that command attention from the creatures in their communities. Likewise they are both offspring of past Lords of the Coop in their realm. Animals and creatures in their land and Coop hold a degree of fear of them. While both are able to gather their subjects together, the outcomes from these gatherings are fatally different. In contrast, the two Lords are as different as good and evil. While Chauntecleer is a strong postured, slightly scruffy, handsome rooster with noble bearing; Cockatrice is frightening and menacing with his serpent looking tail and bloody eyes. In return for his leadership and constant abiding, Chauntecleer asks only for good food, loyalty, sleep, a little color in his life, and a morning sunbath. On the other hand, Cockatrice demands total subservience from his creatures even though he shows them no respect or care. Chauntecleer rejoices and shares the pride of his three sons with his wife, Pertelote, with the creatures of the community while Cockatrice demands he have thousands of children by raping the hens to build an army of Basilisks who just by their touch cause death. As Lord of his land, Chauntecleer calls for all the creatures in his land to gather for a council so that he can prepare them for the upcoming battles with evil. In contrast, Cockatrice forbids the animals from gathering for meetings and even mere talking. Chauntecleer argues against revenge and hatred while Cockatrice is driven by this very evil. In Wangerin's novel, both Chauntecleer and Cockatrice have the gift of speech; however they each individually choose their own path of good or evil, order or chaos, and eventually life or death. Not only do all of the animal creatures from Cockatrice's land perish, he too dies because of his self destructive hatred. In the land of Chauntecleer, the creatures mourn the loss of their fellow animals killed in battle; however they look to their Lord of the manor to rebuild their land so they can serve their overall purpose to be the last protection against the almighty evil, Wyrm.

“Whitebook”: Cross-Marketing Platform for Luxury Brands in Japan

Ad-comm conclave Whitebook Cross- securities industrying Platform for Luxury Brands in japan 1. What is a Whitebook? What authority(s) does it play in the trade scheme of Ad-comms client companies? Answers 15 lines maximum. Whitebook is a cross marting platform, a snip that is published in japan e rattling 4 months and which displays nine high spirit injurys in nine diverse figures of product. The powder powder store is customized for each prodigality donors. The Whitebook plays an important role in foothold of securities industryplaceing schema as it is a instigant embassador and CRM tool.As the Whitebook is of importly distributed through presenters, the Whitebook hind ends a prequalified sensitive group of costumers but decline ones, sort unwrap at the beginning. existence displayed in the clip bunghole be seen a deferred payment of being a top lavishness stain and be therefore an award. The time creates a strong kind amid the instigants and the costumers, as the costumers feel letd to come across special fear from the brand. More everyplace the Whitebook organizes sheath as sanitary, which gathers guests and one brand.Those events gives the probability for extravagance brands to create a personal kin (face-to-face kindred) with its clients, by telling its hereditary pattern and answering questions. 2. Take the perspective of the widely distributed manager of Porsche Japan. How would you assess the cost potence or ROI of investing 20 jillion pine a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by utilize a break-even epitome, and by calculating the expect customer lifetime valuate (i. e. odays expected value of a customers purchases over the prevail of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis is this is when your return/revenue get acrosss your investment funds in other words how many cars to denounce to pay tush for the investment in Whitebook? b. customer Lifetime value refer to the kick the bucket class definition expected value of a customer over the course of his/her life as a customer = takeing hurt of a Porsche x subdue of Porsches purchased in a lifetime.Be notional by using the data of the scale and common sense. There is no caper formula. I will take your assumptions into consideration. c. therefore the cost effectivity back be assessed by comparing to competitive offerings Porsche gross sales increased by 4. 55 ( 3000/658= 4. 55 p. 8) in 6 years. For a prodigality brand, democratization of the product similarly subject matter loss of prestigiousness and exclusivity. Whitebook is a expression to keep the highlife motion-picture show of the brand by creating a special kin with the best costumers. 20 meg suffer represents 2. % of the total merchandising cipher (p. 8). assuming that an come price of Porsche is 75 000$ USD , in 6 years they have a gitate for 175 650 000$ (75 000 x 2320) . 20 million pine is equal to 214 241. 04$ USD which corresponds to 1 285 446. 24$ USD in 6 years. In foothold of break-even analysis and tranquillize assuming the average price of 75 000 $, they need to sell 3 cars (2. 86) (214 241. 04 / 75 000) per year to repay their investment in Whitebook. However, the case mentions that 10% of the high muckamuck customers own 8-9 Porsches (p. ), therefore we rouse assume that Porsche company sells at least(prenominal) 3 cars per year and therefore sponsoring Whitebook is juicy. In toll of Costumer Lifetime value, we shall still assume the average price of 75 000$ USD per car and the number of Porsches purchased in a lifetime of 8. 5 (8-9 Porsches own over lifetime p. 8). The Costumer Lifetime assess is therefore equal to 637 500 (75 000 x 8. 5). Finally, in terms of cost effectiveness, if we go to at exhibit 9, we see that the manufacturers suggested retail price of Whitebook is best advantage ous compargond to other selected print media in Japan.The manufacturers suggested retail price is relatively low (5 000 000 Yen) compargond to the number of pages and the location. permits take 25ans. The MSRP is 4 two hundred 000 Yen for 2 pages on the back cover compared to 800 000Yen more than(prenominal) for Whitebook (therefore 1. 19 more expensive (5 000 000 / 4 200 000 = 1. 19) ) for 3 times more pages inside the snip for Whitebook. It is then clear that Whitebook is more profitable compared to slight expensive magazines in terms of cost effectiveness. Moreover 25ans targets womens high life, merely Porsche and fast cars are comm only when know to be of mainly great amour for men.Concerning Esquire, the MSRP is 3 200 000 Yen of 2 pages on the back cover, Whitebook is 1 800 000 more (therefore 1. 5626 more expensive (5 000 000 / 32 000 000)) for 3 times more pages inside the magazine. Thus, Whitebook magazine is more profitable than Esquire. Moreover Esquire targets custodys fashion/lifestyle only, nonetheless purchasing a Porsche crumb alike involve women (Porsche Cayenne for example). Concerning Nikkei line of merchandise, the MSRP is 5 680 000 Yen of 2 pages on the back cover which target business customers. Compare to Whitebook, Nikkei Business is 1. 36 more expensive than Whitebook for less pages. Moreover the Nikkei Business target only business Concerning Asahi composition, the MSRP is 22 500 000 Yen for full page. Compare toe Whitebook, Asahi Newspaper is 4. 5 more expensive. Moreover, Asahi Newspaper targets common public, however Porsche wants to keep the prodigality prestige and exclusive image of the brand by investing in a magazine, the target readers doesnt therefore correspond to the main aim of Porsche. In conclusion, Whitebook is the best investment in terms of cost effectiveness compared to competitive offerings. . Put yourself in the situation of Andreas Dannenberg. Whitebook exploits opportunities (and leverages stre ngth, addresses weaknesses, and counter threats) in the luxury market and advertising industry, and it helps Ad-comm stay ahead of electric potential capability improvements by Nipponese and transnational competitors. What is Whitebook to you? What role(s) does it play in the marketing strategy of Ad-comm itself? Answer by using a SWOT analysis (for Ad-comm) to understand cozy and external strategic position. 1 to 2 pages. In terms of Strengths Whitebook enables to be self-reliant from Nipponese Players * Doesnt have to be subcontracted by Japanese agencies * Target the correctly costumers * Plays a role of CRM tool * arrive at privilege descents between the brands and the costumers * conserve the luxury and exclusive image of the sponsors * Create events to develop a face to face relationship and build a affirm relationship in the long run with high muckamuck costumers - the brand tells stories and heritage to the customer and the Japanese consumption, customers are cho osing a brand mainly because of its heritage, recommendations of experts and experiences of family and friends. Plays a role of brand ambassador * Enable luxury companies to display the bodily portfolio * Enable luxury brands to make their silver flows easier In terms of Weaknesses * Limited to Japanese market * Limited to the Japanese market * Implementation on international market requires global incarnate decision In terms of Opportunities * Cross-marketing platform * Select prequalified targeted and top-tier customer Create a unique realistic experience for privilege guests as well trough its website and entry key * footprint behaviors of target customers * The website tracks behaviors of target customers * Create events which send word be an opportunity to launch a bran- advanced product to a right target costumer * Enable luxury companies to get new costumers * Work as a CRM tool In terms of Threats * No competitors at the moment because is very selective and the nurtur e the relationship with the brand. However, competitors can come in the market, target also luxury clientele with more luxury brands or more subcategories * New competitors can come and create other type of cross-marketing platform like a privilege club which enables the brands to meet * New competitors can come an create the same magazine suited for the global market or USA market which number of customers are greater 4. What would you do with the expansion opportunities exposit at the end of the case (pp. 10-13)? Would you come after (a) increasing the number of sponsors I the reliable Whitebook? b) replicating the current Whitebook in overseas market or (c) developing an alternative Whitebook focussed on the new restive brand market? Why? Answer with Pros and Cons in 1 to 2 pages. (a) Increasing the number of sponsors I the current Whitebook Pros * ontogeny tractability when planning events * add quantity of events (number of events) * Increase quality of events, as more V IP customers and sponsor companies are available * Increase the use of CRM tool * Make the relationship between brand and consumer more seeable Cons Additional cost could offset the strict costs of production * Losing credibility * Losing trust with the brands * Losing luxury appeal because luxury is base on scarcity and exclusivity (b) Replicating the current Whitebook in overseas market (the best filling because) Pros * Minimize additional effort and attention undeniable to Whitebook * Provide learning opportunity for the account managers * Can introduce new categories in the book * Multinational sponsor already present in the Japanese version can be include in the overseas version * already implemented in US, SingaporeCons * Theres a small budget required by sponsors * The decisions so fare are regional and not on corporate direct * Changing the marketing strategy at a global level will be uncontrollable for Whitebook unless they change the whole corporate structure, which possible (c) create an alternative Whitebook focused on the new edgy brand market Pros * Maintain most loyal costumers * Help to larn innovative customers * Guarantee of 50 000 targeted customers * Involves high-margin brand segments Developing new relationships with new companies Cons * Should send the target customers on young customers * Being part of a community takes out their own personality and uniqueness * Because edgy brands target young customers and customers prefer interactive marketing tools so edgy brand prefer to invest their marketing budget and events or promotions rather that printing marketing * Change the value of luxury image of the book * Because luxury is based on exclusivity and scarcity, including edgy brands will damage this luxury image

Benefit and Compensation

This beau monde is a commercial affirmer with annual revenue between 10-20 zillion dollars (PC ace Source Contracting, 2013). harmonise to their website, PC begins part-time general laborers at $10. 50 per hour (www. Vociferousness. Com). They allege health check examination benefits, vacation fix, and merit increases for full time employees. circumspection and project leaders be in like manner offered a car allowance, and hideaway images (www. Vociferousness. Com). Bellow Disaster restoration is an international commercial face accompany with operations in both Michigan and Arizona.Bellow currently creates somewhat $20 million in revenue at bottom the Detroit area (Bellow Property Restoration, 2013). They offer bear structures (depending on position) within both aspiratio cyberspaces averaging from minimal charter to $1 00,000 per year (Bellow Group Salaries, 2014). They offer incentive programs for other(a) completion of projects, bonuses for colossal sales goals, and merit increases for exceeding performance or promotions. In addition, Bellow offers medical benefits, accrued paid time off, paid redact leave, retirement devices, and car allowance and travel disbursement reimbursement for applicable employees (Bellow Group Salaries, 2014).Ac heaping to Glissando. Com, the national jollyish wage for commercial contractors (not including additional benefits in a perfect compensation package) is $65,239 (Salary Contractor, 2014). In both markets, competitors of similar size are offering wages between minimum and approximately $100,000 per year (dependent on position). Competitors also offer compensation packages with merit increases, health insurance, paid vacations, productivity incentives, retirement plans, and are within the national mean(a) compensation of $65,239 for commercial construction contractors.This market mess and evaluation leave alone allow Clayton technical facial expression to better prepare a hawkish and applicable compensation package for employees of the Detroit, Michigan and Arizona operations. codings Structure and Position in Market Since the company wants to be comparable to other construction companies it is easier to come across the pay structure that cannister be use for the company. This can be achieved by using the physical exertion of benchmarking. This can be done one of dickens ways.The company can take a run approach, go around to different companies in Arizona, and actualise if their human resources department go out build them a look at how theirs campaigns. Another way to benchmark would be to use the internet job boards to nail what current salaries in the area are loss for. The best cheeration would be to grade severally job on a points scurf to ensconce difficulty and importance. From there decide which jobs have an average salary and which ones should have a pay scale based on time in dish and skill level.From there the company can chance up on how many positions for each job title the get out have and can factor in the project payroll of the company against the projected gross value. This willing allow for growth within the company as well staying competitive with other companies. For the expansion to Arizona, the company will have to look at exhausting to undercut prices Of competitors. The positioning will be delicate and should look to specialize in smaller jobs. According to central. Com (2014) the top 10 companies billing is from $500 million to $47 million.This company currently nets about 20% of the tenth ranked companys billing amount. Positioning themselves as a smaller company that offers a much(prenominal) intimate experience is the marketing strategy to go with. People like to do business with companies that give the impression of personal touch. Bigger companies can fall back this eel and open the door for other businesses. This is where Clayton commercialized can really make their silver. Compensa tion and Benefits Strategy Expanding into a new market presents many challenges, provided mayhap the most critical element is recruiting excellent giving in the new market to ensure flourishing growth.Ensuring that Clayton Commercial Construction is attractive to potential hires is the refer goal behind designing a competitive compensation and benefits strategy. Our recommendation for Clayton is to provide a braggart(a) variety of options to employees and then allowing them to hose the benefits they want to pay for. We recommend assigning costs to each benefit, and we will provide employees with a budget of Benefit Dollars to fell on the benefits they care about most. Employees may go over these benefit dollar budgets, but they will be responsible for extra expenses beyond their budget.We recommend allotting employees 20% of their annual base salary in benefit dollars to spend how they choose, and then charging employees based on the benefits they take. This cafeteria-style a pproach will allow Clayton to save money by not paying for benefits that are r low extreme flexibility to Clayton employees. It will also reinforce with the employees of Clayton just how much these benefits cost much off benefit the company is paying for. team spirit and employ appreciation will be high and employees will be less likely to proud benefits packages for granted.Regarding compensation, we erect Clayton utilize market research to frozen and maintain comparable Our preliminary research indicates that in Arizona, a typical front construction actor earns roughly $31 ,OHO per year (Indeed. Com adept storekeeper makes $46,000 per year (Salary. Com, 2014), an, rings home $120,000 (Salary. Com, 2014). In wrong of raises, rata annual raises, we recommend that Clayton conduct annual mark into comparable salaries and then adjust pay as needed to stay IR with industry norms.Claptraps plan is to increase workforce size which constitutes 130 employees. assumptive we have 1 di rector, 45 skilled laborers, 60 unskilled laborers, and 21 support staff, M fudge three different full construction teams. distributively team will h manager, 15 skilled laborers, 20 unskilled laborers, and seven soul resulting in a per-team annual cost of roughly $1. 7 million. Clap dated that they are proposeing for a net revenue growth of -3%, we r this team aim for exact revenue neutral, so they must earn $1. 7 revenue to off set up the increased cost.Performance Incentives and A performance incentive system is and merit pay is a way to retail employees and should be apply to recruit top employees. Enema) set goals for their employees that are get-at-able and realistic, who turn motivate them to work harder to attain the goals set by the Some incentives to look at would be bonuses, stock, and time off Merit pay is apply frequently amongst businesses to pay their me based on performance. In order for the merit pay program to be employers must assure that the reward is deliv ered to the top en will be prominently healthier than raises attached to average or subs employees.The theory of performance-based compensation for is that they should be compensated generously for out performer workers, but if a worker performance is ordinary, that worker cord should show that. Compensation law The primary national law to be aware of when it comes to compel benefits is the Employee retreat Income Security Act, or IRIS sets the standards ensuring employee benefits plans are fair and mound and establishes employer obligations to provide benefit AR retirement plans (United States Department of Labor, 2009).Thud requires persons managing plan funds to refrain from battle of transactions, disclose information on conditions of the plan, and the funds of the plan to the exclusive benefit of participants. ERE Codifies provisions for COBRA, which gives former employees of large companies the right to continue health coverage at previous group rates, well as establishing rules for exclusions relating to exist conditions (United States Department of Labor, 2009). With regard to state law, there are a few requirements Clayton is required to pay employees doubly a Mont no more than 16 age apart, on regularly scheduled paydays.Employees w work beyond 40 hours in a hebdomad must receive 1. 5 times universal base and characteristics such as sex, ethnicity, and religious gustatory modality may not be considered when determining salaries (State breastwork of Arizona, 2014). Conclusion To assist with the expansion to Arizona, it was important for Clayton Commercial Constructions strategies are comparable to other commercial construction business within the area. Team a make recommendations WI sat considerations with the compensation laws, benefits, incentives and marketing to assist Clayton Commercial Construction to excel in their new location.